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Staggering usage data from facebook

Written By Derek Clark on February 7, 2012 in Industry Trends

Last year Google confirmed something that many of us already suspected: Facebook is the most visited site on the web. We’re big analytics geeks around here, so we started wondering just how much people are using Facebook, in terms of web analytics. We know that a site like Facebook has high engagement, so couple that with huge volume (and a market that’s collectively expanding thanks to the boom in internet connected devices) and you have a website that’s entering completely new territory for usage and overall engagement. But could we find data?

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Improving organic CTR with semantic HTML

Written By Derek Clark on January 9, 2012 in Tips and Best Practices

A visually compelling search result can influence click-through rate (CTR) by 10-30%. ISM decided to investigate exactly which types of structured markup Google looks for when generating CTR-friendly “rich snippets”

Not all search results are created equal. By now most of us are familiar with presence of rich snippets on Google search results:

Google relies on the usage of Semantic HTML to generate results like the one above. Generally speaking, semantic HTML is any markup that is written in a way that indicates the meanings of–and relationships between–elements on a web page. There is no absolute standard for semantic HTML, but various online groups have worked together to establish markup standards that define HTML patterns and element properties for common types of content on the web.

Semantic HTML & Search Marketing

Semantic HTML helps search engines identify objects within a web page, a pivotal aspect of deciding when and how to render dynamic, query-driven snippets. In the example above, Google correctly deduced that my search, “five star pizza”, was submitted in the pursuit of ordering a pizza (and not simply looking up information about Five Star Pizza, the pizza chain). Having made this deduction, Google generated… Read More

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iSearch Media CMO featured on inc.com

Written By Maya Joshi on September 26, 2011 in Company News

Exciting news! ISM’s founder + CMO Scott Rayden was featured on inc.com’s homepage today. Here’s where the article gets exciting:

Scott Rayden, the founder of iSearch Media, agrees that Google+ presents a prime opportunity for start-ups. He says people are still flocking to the service to check out what is new and interesting, and entrepreneurs are filling the void by posting the most interesting links and stories.

Rayden advises to engage now on the service and to be ready for when Google+ does open up business pages in the next few weeks, and to be one of the first to create a company page, bringing along those who are already following your activities.

Read the full article on inc.com.  Scott’s thoughts on Google+ are on page 2 of the article.

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How to re-verify your Google local business listing

Written By Maya Joshi on May 12, 2010 in How-To Tactics

The Google Local team is thinly staffed, which is glaringly obvious if you’ve ever, say, misplaced the login credentials to your Local account or parted ways with the employee who set up and ran the account solo.  When issues like that arise, getting some support can be maddeningly challenging, if not impossible.  At one point there were no less than three “active” Local listings for iSearch Media—one for our current office, one for our previous office, and one for the first ISM office (less ceremoniously known as Scott’s former condo building).  Sometimes all three would appear in the same Local result, one followed by the next.  Try as we might, we couldn’t get that outdated listing removed.  Why?  Because to remove the listing we had to verify that we owned it, and the only option available to us for doing so was verification by postcard—which was being sent to Scott’s old condo building, which he moved out of over two years ago.

It’s an imperfect system to be sure.  Anyway, this is a quick post for the benefit of others who are struggling with a similar verification issue on Google Local.  So without further ado, here’s…

How you can… Read More

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