Great Advertising: Old Spice, The Man Your Man Could Smell Like
Written By evan on March 2, 2010 in Cool Stuff
From time to time, we’ll use the ISM blog to give props to ad campaigns or creatives that catch our eye, or make us laugh, or strike us as particularly effective. This new Old Spice spot hits the mark. We’re not alone in that opinion; barely three weeks since first launch and it’s already at a little over four million views on YouTube–talk about how to make a corporate plug go viral. Old Spice isn’t shoving the campaign down people’s throats, asking you tweet it, or trying to get viewers over to a microsite; plain and simple, the ad is strong enough to catch fire on its creative merit alone.
Brilliant execution of an awesomely absurd concept. Respect to Wieden+Kennedy for the top-notch work.

What we can learn about social media from a commercial
Written By Maya Joshi on June 1, 2010 in Cool Stuff, Industry Commentary
Every now and then, I come across something online that I feel obligated to share with my inner circle. It usually involves a somewhat formulaic, predictable email forward or hilarious YouTube video. Now, don’t get me wrong—People of Wal-Mart, Fail Blogs, and Chuck Norris forwards will always have a special place deep within the crevices of my heart—but maybe it’s time to switch things up a bit…
Luckily for me, I was recently introduced (shout out to Kruti Joshi) to a commercial so amazing that I’m actually taking the time to write a post about it on my company blog—yes, before I share it on Facebook, post it on Twitter and send it to all my Gmail contacts. Although it’s so brilliant that it doesn’t even need lengthy commentary from me or really anyone else, it justifiably does deserve more props than the brief “this is awesome” status update. But before I get there, don’t just take my word for it. I’ll let you be the judge. Without further ado, here it is (pay close attention):
If you don’t think it’s amazing, I have three words for you: Watch it again. Like an episode of The Office, it… Read More
Tags: commercials, social media, social media strategy
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