From time to time, we’ll use the ISM blog to give props to ad campaigns or creatives that catch our eye, or make us laugh, or strike us as particularly effective. This new Old Spice spot hits the mark. We’re not alone in that opinion; barely three weeks since first launch and it’s already at a little over four million views on YouTube–talk about how to make a corporate plug go viral. Old Spice isn’t shoving the campaign down people’s throats, asking you tweet it, or trying to get viewers over to a microsite; plain and simple, the ad is strong enough to catch fire on its creative merit alone.

Brilliant execution of an awesomely absurd concept. Respect to Wieden+Kennedy for the top-notch work.